After working with 20+ SaaS companies in the last three years, either as a consultant, full-time employee, or part of Contenthorse, here’s the process I would take to grow a brand new SaaS to $10k MRR in just three months.
Yeah, it’s more than possible.
So let’s get started:
Identify the burning problem inside the niche (≈ 2 weeks)
✅ Choose the niche where you’re familiar, i.e., e-commerce owners.
✅ Invite 30-50+ of them on a quick 30-minute interview (offer amazon gift card, for example as an incentive)
✅ Try to understand their current situation and the problems they’re facing
The questions you can ask are:
- Currently, what do your day-to-day activities look like?
- What are the biggest problems you’re experiencing right now?
- How are you currently solving them?
- What do you think an ideal solution could look like?
- How much are you willing to pay for that solution?
- What are the things that keep you up at night?
- How would you like your life and business to look like in the next 6-12 months if you can have a magic wand?
You can refer to our ICP research framework for a better understanding.
✅ Analyze the interviews and identify the most common problems
2. Understand the current market landscape and build an MVP (≈ 2-4 weeks)
✅ Check out the current solutions inside the market
✅ Craft the simplest solution you possibly can with the quickest time-to-value (leverage the power of no-code tools, drag-and-drop builders, VAs, doesn’t matter - we need something that delivers fast value) - build a better solution later on.
✅ Narrow down your niche even more (i.e., don’t be an upsell tool for e-commerce businesses. Instead, be an upsell tool for fashion and apparel e-commerce business with less than $20k in monthly sales)
3. Building the landing page, offer, and attracting beta users (≈ 2-3 days)
✅ Don’t overcomplicate. Build a simple landing page
✅ Create a hook, story, and offer
📝 i.e., Hook: Grow your fashion e-commerce brand to over $50k in monthly sales in 3 months
📝 i.e., Story: Tell your personal story or the story of your interviewees
📝 i.e., Offer: We’re not launching beta access to the solution that will do X for you in Y months - the exclusive price for the first 100 beta users is $150/yr (instead of $2000/yr)
✅ Create a plan for the beta users - i.e., an exclusive deal of $150/yr for the first 100 beta users - remember, the best way to validate your idea is to get people to pay for it
✅ Reach out to all of the people you interviewed at the beginning and show them your solution (at least 20% of them should convert if you did your job right)
✅ Find out the communities and places where your audience hangs out online (Facebook groups, slack groups, Reddit, Quora, newsletters,...)
✅ Launch your beta access there by following the clear format: Hook, story, offer.
✅ Launch your beta access on product hunt and other relevant sites and communities for beta users
Bonus: if you have time, create a “reward” system or constitute the beta access a little bit different (i.e., first 50 beta users pay $50/yr, 51-150 $150/yr; 151 - 250 pay $200/yr; 251 - 350 pay $350/yr) - and move people up the ladder by inviting them to share your launch with their network or invite more people to join)
If this doesn't work, then:
✅ Rework your hook, story, and offer
✅ Interview more people to find the more urging problem and solution
How would you grow a brand new SaaS to $10k ARR in 2-3 months?